Web Development:

OVERVIEW
A well developed and designed website is essential for addressing a target audience online. We develop, design, and maintain unique and informative websites, flexible enough to evolve with future needs. We create smart and intuitive designs that clearly communicate and extend the client's message, and enhance their image.

We recognize the fundamental importance of solidly engineered and logical architecture. Graphics are aligned with the client's goals and brand attributes while visual elements help create a mood and communicate the client's message. Beyond information architecture and graphical interfaces, we can also develop compelling content that will establish easy to understand and concise communication of the client's message.

Through a strong process, we work with clients to establish requirements, goals and messages to produce an effective and meaningful on-line presence for the intended audience.

CAPABILITIES
TB ITservices offers smart, intuitive web design solutions.

We can redesign the next generation of your existing site or create an entirely new site based on your business goals and objectives. For your Internet, Intranet, or Extranet, we offer integrated solutions for all of your web-based technology needs.

Site Analysis
Through the thorough examination of an existing site, we determine its strengths and weaknesses including: usability, download times, design and overall efficiency. We document and recommend strategies to improve your site's performance and better meet your business objectives.

Internet Strategy
By thoroughly evaluating your business and goals, we transform business ideas into web solutions. This is done by both defining your business objectives and gearing those objectives towards your target market.

Content for the Web
Web publishing is drastically different than writing for print. We help optimize your content by determining the voice and tone of the content for your web site and establishing the Content Strategy. We can also provide content development, editorial support, and assistance in selecting images, sound, and video to enrich the user-experience.

Information Architecture
Information Architecture is the logical information structure of a web site. Because it determines the navigational structure, it is crucial to your site's success. The information is organized by first determining user-oriented tasks, and then structuring the information so users can accomplish these tasks intuitively.

Graphical User Interface Design
The Graphical User Interface (GUI) is the integration of brand strategy and corporate identity, navigation, and information design. We create the GUI design to provide a positive visual experience and an intuitive reference for navigation through the site.

Site Production
Site Production involves constructing the site in its entirety, based on a series of client approvals to date. We develop web sites using HTML as the primary language, with Flash, JavaScript and other media applications as needed.

PROCESS:
TB ITservices follows a 5-phase approach to site development, as follows:

Information Audit and Discovery
Web Strategy / Scope Development
Creative Concept and Information Architecture
Production and Buildout
Quality Assurance and Site Launch

Phase One: Information Audit and Discovery
During the Information Audit essential information is transferred from our client to PC Professional. Technical requirements, limitations, and possibilities are explored. Expectations, needs, and concerns of various stakeholders within the organization are identified, business objectives and expectations are defined, and the information is translated into a set of creative and functional components that will comprise the web site.

Phase Two: Web Strategy and Scope Development
A comprehensive document is developed that defines project goals, timeline, and deliverables based on the results of the Information Audit. The audience is defined in terms of age, interests, needs, as well as in terms of technical capabilities (platform, browsers, connection speed, degree of web experience). Interviews with key staff members are conducted and existing collateral materials are gathered to use as a foundation for the development of site content.

Phase Three: Creative Concept and Information Architecture
Integrated user experiences are created by examining how a user interacts with a site, both physically and visually.

Content Strategy & Development
A content strategy is developed that addresses the needs of the end-user. An effective content frameworks is constructed and ideas are structured to drive users' actions and deliver information. Raw data and information are gathered, key messages are extracted, and ideas and content are focused for presentation on the web.

Information Design
Data-elements are translated into a representation of the services, product, or a site feature. Information may be depicted in a variety of formats using a combination of text, images, graphics, and sound.

Visual Design
The elements of style, color, typography, and imagery come together in a creative composite design. This design is refined through continuous revisions and client feedback. A final design is selected and the production process begins.

Phase Four: Production and Buildout
A functioning prototype is built to ensure that content and navigation are intuitive and efficient. Based on a review of the prototype, changes are incorporated into the design and the site is built in its entirety. All programming is completed (HTML, CSS, Flash, JavaScript, etc) and any other technologies are integrated.

Phase Five: Website Quality Assurance (QA) Testing and Launch
Development concludes with a series of Quality Assurance (QA) inspections followed by the launch of the live website.

The final website, appropriate documentation, and training are provided for the client to ensure they can successfully manage the site.

WEB CASE STUDIES:
TB ITservices has been developing web development solutions since 1998. Our client base ranges from large, international corporations, public agencies, and financial services firms, to non-profit organizations and small to medium-sized businesses.